My Team

Specialists in Franchising & Licensing

We are a small Team of specialists in Franchising and Licensing who provide a bespoke service to clients who need to document their Know How and Business System.

Whatever their stage of development, we ensure that every Operations Manual is tailored to our client’s short and longer term requirements. We also ensure that Content underpins the Terms & Conditions of the Franchise Agreement. This ensures that Brand Standards will be upheld uniformly by franchisees across the Network

I work in collaboration with Operational Systems & Audit Specialist Joanna K Dawson and Vicki Mitman QFP, a qualified solicitor and specialist in franchising, Together we can offer more than 60 years of experience in franchising !

Joanna and I first worked together on The Costa System and developed a suite of Operational Manuals with Whitbread Plc for use by Costa Coffee’s Brand Partners across the Global Franchise Network. Our association goes back nearly 15 years.

Vicki and I have worked together for several years to the mutual benefit of clients.

Penny A. Hopkinson – Consultant & Editor-in-Chief

Joanna K Dawson – Operational Systems & Audit Specialist

Vicki Mitman QFP – Solicitor & Specialist in Franchising

For further information, please contact Penny Hopkinson on +44 (0) 7956 315750; or email me on