Franchises are service led and highly customer focused. A franchise can be an SME, multi-national or Not for Profit organisation. They operate in almost any sector – in the UK, in almost any country – and globally.
Often, a business starts with a single or a few independently owned and operated franchised units in which the successful and distinctive format of the Franchisor is replicated. On the other hand, a business that operates a network of branches – e.g. supermarkets and distributor networks – often finds that, by converting to a business format franchise, they can grow their business more quickly and economically than by opening owned managed units.
Every Business is Unique
At Manual Writers International, we understand that every business is unique so we don’t recommend off the shelf solutions. Neither do we recommend working from a template because one size simply does not fit every business. We believe that, to develop a professional Franchise Operations Manual, understanding the ethos, culture and aspirations of the business is imperative. Without exception, we immerse ourselves in the business and understand the client’s DNA so that we can tailor our support to the precise needs – and budget – of the franchise.
Content Appraisal, Developmental Editing, Production advice and one-to-one Workshops described on our website are examples of services that the majority of our clients use most. Larger organisations use us to coach their teams prior to providing us with Content. However, we can tailor any of our services to suit specific requirements. Therefore, clients may use one or a number of our services for as little or as long as they need to reach their objectives.
Our Franchise Operations Manuals
Our Franchise Operations Manuals are fully operational – i.e. they don’t just tell the reader what is required but how, when, where and why a system must be followed.
We make sure that Content:
- Reinforces the terms of the Franchise Agreement
- Sets and enables you to maintain brand / quality standards
- Imposes conformity across the developing Network
- Imposes uniformity across the developing Network
- Incorporates means for monitoring and control; and
- Sets benchmarks for continuous improvement.
Each Operations Manual is designed to be used as:
- A training tool:
- for the Franchisor at Induction Training; or
- when operating at arm’s length.
- for the Franchisee when training staff
- A marketing tool
- A sales development tool
Each Operations Manual is designed and produced to ensure that it is written within the context of franchising and is easy and cost-efficient to update.
For further details please contact Penny Hopkinson on +44 (0) 7956 315750 or by email at ManualW@aol.com