Experience – Manual Writers International

Our Expertise & Experience

As the Founder of Manual Writers International – and Managing Practitioner – I have more than 40 years’ expertise and experience in structuring, authoring, editing and producing professional Franchise Operations Manuals.

I can advise and coach you on all the elements necessary to get your Franchise Operations Manual written – from a blank sheet of paper, through Pilot and Final Editions.

My expertise encompasses more than 40 years’ experience in trade, technical and specialist sectors and includes:

Leading and assisting small teams of contributors – usually functional heads of departments – to capture Know-How, processes and procedures thereby protecting their Intellectual Property (IP)
Developing Content Frameworks to underpin legal requirements and minimum operating standards
Projecting an organisation’s USP, Management Style and Values – ie. how we do business around here
Designing and matching Content to the type of Target Audience – eg. Corporate Franchise Partner, Managing Director, man with a van
Ensuring Compliance and Consistency
Transferring Project Management and associated skills
Developing a format and presentation appropriate to the Target Audience

I can:

Act as Editor-in-Chief, thereby ensuring a consistent style
Update an existing manual
Act as consultant and coach, helping you to produce your manual in-house
Be on hand for a set number of hours/days/weeks per month
Train a member of staff to handle updates in-house

In December 2011, I was appointed a Companion of the British Franchise Association (BFA) for an ‘outstanding contribution to franchising in the UK and the BFA’ as a key contributor to the BFA’s Code of Ethics and the Members’ Rule Book.